What is Coaching? 

Professional Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life. In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client's progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. International Coach Federation (ICF) member coaches recognize that results are a matter of the client's intentions, choices and actions, supported by the coach's efforts and application of the coaching process.” 
    - Source: International Coach Federation 


According to the ICF, professional coaching focuses on setting goals, creating outcomes and managing personal change. Sometimes it’s helpful to understand coaching by distinguishing it from other personal or organizational support professions. For example:


Therapy: Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual's emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one's work or personal life. The emphasis in a coaching relationship is on action, accountability and follow through.

Consulting: Individuals or organizations retain consultants for their expertise. While consulting approaches vary widely, the assumption is the consultant will diagnose problems and prescribe and, sometimes, implement solutions. With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.

 - Source: International Coach Federation 


Is there a proof coaching works?

Yes! The ICF Global Coaching Client Study shows the vast majority of companies (86 percent) say they at least made their investment back. In fact, almost one-fifth (19 percent) saw a ROI of 50 times their investment, while another 28 percent saw a ROI of 10 to 49 times the investment. Nearly all companies or individuals who hire a coach are satisfied. According to the ICF Global Coaching Client Study, a stunning 99 percent of people who were polled said they were somewhat or very satisfied with the overall coaching experience. For more details, go to the ICF Research Portal, as well as press releases about ICF’s return-on-investment research. According to the same report, most clients reported improved work performance, better business management, more efficient time management, increased team effectiveness, and more growth and opportunities. The same study found that coaching clients noted greater self-confidence, enhanced relationships, more effective communications skills, better work-and-life balance and an improvement in wellness. Nearly 70 percent of individuals indicated they had at least made back their initial investment. The median suggests that a client who achieved financial benefit from coaching can typically expect a ROI of more than three times the amount spent.

- Source: International Coach Federation 


Services Format   

Aligning Powers coaching services are provided via phone or in person (San Diego candidates only).  The duration of each session is between 40-50 minutes.



Fees vary and are based on the scope of the coaching engagement. After an initial complimentary consultation, the coach will propose an engagement plan.  The engagement plan will include a summary of the goal(s), the required participation of the individual an estimated timeline, and the coaching fee.  

The price you pay is indicative of your commitment. The bigger the commitment, the greater results. And we are always striving for great results!

Keep in mind that coaching requires commitment on the part of the individual. As in sports, the coach does not win the race, match or trophy.  Rather, it is the individual’s effort, as improved by the coach’s guidance, which secures the win.  Put very simply, if you’re not committed to improvement and ready to work, you’re not ready for coaching. 



Neither Aligning Powers nor Isabelle Powers (together, “Coach”) is an "employment agent," "business manager," "financial analyst", "psychotherapist" or “physician”.  Coach has not promised, shall not be obligated to, and will not: (1) procure or attempt to procure any employment, business or sales for any client, (2) perform any business management functions such as accounting services, advice on tax matters or the investment of funds, and (3) act as a therapist, counsel client or provide psychoanalysis, group therapy or behavioral therapy (4) act as a doctor or physician, counsel client or provide medical or physical advice, exercise routines or health advice.  As a specialized form of consulting, coaching is not the same as professional or licensed therapy.  Clients are always free to reject any advice, suggestions or requests made by the Coach at any time. The Coach is authorized and encouraged to be direct and unconditionally supportive with client.

Client should understand and agree that he/she is the sole decision maker for his/her own life and the Coach is not liable for the client’s life, his/her decisions or the outcome of any decisions.  By participating in coaching, clients hold Coach harmless from any and all liability arising out of client’s participation in coaching.